Big Chill Heads “Back to the Beach” With a New Line of Retro-Inspired Fridges
Boulder, Colorado, November 27, 2006 – Big Chill, the company that brought the fridge out of hiding with sleek retro style and bold color, invites you to put on your rash guard, wax your board and hit the surf with their new line of vintage-inspired fridges aptly named the Beach Series. Inspired by the innovative and often audacious style of the two-tone cars of the 1950s, as well as the emergence of the surf culture during that same period, the Beach Series offers contrasting top and bottom door colors, real chrome accents and all the modern amenities of today’s refrigerators. The newly launched Beach Series has the sleek styling of a ’57 Chevy Bel-Air (minus the fins), the hip vibe of a seaside surf shop and the iconic look of a mid-century “icebox”. These fridges will remind you of simpler times – the era of Annette and Frankie playing Beach Blanket Bingo, the hand jive on American Bandstand, and taking the family wagon to the Drive-in – but they offer the functionality, efficiency and dependability of today. Best of all, no defrosting is required!
Chrome, Whitewalls and Fins
Big Chill owners, Thom Vernon and Orion Creamer, came up with the idea for the Beach Series looking at images of vintage cars lining the beachfront during the 50s. Explains Creamer: “We had always compared our fridge design to the ’57 Chevy Bel-Air because of its curved lines, chrome accents and retro styling. Another distinctive feature of cars from this era was the two-tone paint job, usually featuring a flamboyantly colored body contrasted with a white hood. Big Chill is known for our bold use of color, and our top freezer design allowed us to experiment with a two-tone fridge. Thus, the Beach Series was born.”
Mid-Century Modern
Each Big Chill fridge features a stamped metal body with real chrome trim accents – no molded plastic here. Indented styling adds to the unique look of Big Chill, while the interior (provided by one of the country’s leading appliance manufacturers) boasts all the modern amenities, including icemaker, water dispenser, and most importantly…self defrost. In keeping with the tradition of vibrant colors in retro kitchen appliances during the 50’s, Big Chill offers a broad range of colors including Beach Blue, Cherry Red, Buttercup Yellow, Orange, Jadite Green, Pink Lemonade, Classic Black and Classic White.
The Beach series allows customers to choose any one of Big Chill’s signature colors for the base of the fridge paired with a white top freezer door. The look is playful and hip, a perfect addition to a beach house, cabana or bungalow, but sophisticated and sleek enough to fit any modern interior – from colorful contemporary to modern, traditional to classic. Custom color combinations are also available through Big Chill’s color matching service.
Big Chill Beach Series refrigerators retail for $3500. Big Chill new retro appliances are available through home furnishings stores and appliance dealers around the country. Fridges can also be ordered directly from the company by calling 877.842-3269 and shipped anywhere in the continental U.S.
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For more information on Big Chill appliances, please contact Launch Marketing at 303-494-4080 or via email at launchmarketing@aol.com, or visit our website at www.bigchillfridge.com.
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